Mecha

Motion, Branding

OVERVIEW


Mecha is a television network and streaming service dedicated to curating media rooted in “geek culture.” From cult classics to modern cinematic series, Mecha not only provides viewers with essential content, but is also the exclusive streaming service for major events like Comic Con, E3, and more.

CHALLENGE


Develop a motion campaign for a hypothetical streaming service with consistent branding and cohesive visual elements.

APPROACH


Using its namesake derived from the popular subgenre of Japanese media “mecha,” the visual design centers around color and imagery commonly associated with technology and mechanization. The brand graphics used are conceptually representative of static, visual noise, wiring, and circuitry. 





The clips used in these animations are courtesy of their respective owners and are used solely for the purpose of creating this student project.